Atnaujinta: 2024.07.23 09:08 (GMT+3)

HPA: STRATEGY UPDATE FOR 2003

2002.12.17, Hansapank, TLN

Hansapank NEWS RELEASE 12/17/2002

STRATEGY UPDATE FOR 2003

Following a successful year marked by the II pillar pension project in
Estonia, improvement of profitability in Latvia and the completion of
LTB integration in Lithuania, Hansabank updates its corporate
strategy, setting the priorities for 2003.

Who is our customer?
Hansabank primarily focuses on medium-sized companies and private
individuals with above the average purchasing power; however, as a
universal bank, we serve all customer groups.
Our home market is the Baltics, but we also serve niche segments in
Russia.

What are our value propositions to the customer?
In customer relations, we value long-term partnerships. We believe
that in an increasingly competitive environment the key competitive
advantage we have and are able to sustain is the combination of easy
access to financial services, knowledge of our customers, reliability
of our technology and readiness of employees to create solutions for
customers. We believe in the "one-stop-shop" strategy: all financial
services from one place.

How can we do this efficiently?
1. By customer relationship management
The importance of proactive customer relationship management has
become vital for success. In a situation where the intensive use of
remote channels by our customers leads to fewer customer contacts, we
must dedicate extra effort in maximizing the value of the customer
data at our disposal. The desired outcome is a holistic picture of our
customer in every interaction, which allows us to offer the most
suitable financial solutions.

2. By making use of excellent crediting know-how and skills
Excellent credit skills help us understand clients’ needs and with
best know-how we can maintain a better asset quality than the market
in general. At the current stage of market development the main growth
engine for us is the growth of credit portfolio.

3. By efficient technology
Centralized IT development and management complemented with Pan -
Baltic product development enables us to operate more efficiently in
all the three countries.

4. By efficient distribution
Via a wide ATM network, excellent Internet, telephone and mobile bank
we offer to our customers convenient and easy access to financial
services and our branch offices function as advisory and sales
centres. To find solutions for financial matters of our large customer
base we offer them a selection of simple and easy-to-use standardized
services.


GROUP PRIORITIES FOR 2003
1. To increase the loan portfolio in Latvia and Lithuania
Our biggest growth opportunity is in Latvia and Lithuania - total
lending to GDP ratio is 16 per cent in Lithuania, 37 per cent in
Latvia and 46 per cent in Estonia. The biggest value driver is SME
lending and mortgages, we also see potential in consumer finance.

2. To develop a group-wide knowledge sharing framework
Our home markets are in different stages of development, but we
believe that harmonization and integration of the Baltic financial
markets continues. We have a unique opportunity to make use of the
development gap between the three countries - learn from experience or
adopt solutions that have proved to be successful in other business
units.

3. To implement fully Pan-Baltic product development
We have a similar technological solution in all the countries, which
makes us more efficient. Product development must also be centralized
in order to keep IT systems similar and use development resources
efficiently.


FINANCIAL OBJECTIVES (medium-term)
The Baltic countries are set to join the European Union (EU). Interest
margins have already decreased considerably to reflect the improved
risk profile and approaching EU accession. We believe this trend to
continue, although at a slower pace. Hansabank Group has decided to
revise its medium-term financial targets to reflect the on-going
convergence to the European economic area.

1. Double the operating profit in 4 years
The Group’s primary financial target will remain to double the
operating profit (before taxes) every 4 years.

2. Cost-income ratio below 50%
In an environment of increasing competition and lower margins,
internal efficiency is of increasing importance. Hence, the Group will
focus on containing cost growth and will aim to reduce the cost-income
ratio below 50%. Hansabank’s cost-income ratio was raised over 50% by
the acquisition of the Lithuanian Savings Bank in 2001. Excluding the
effect of the said acquisition, Hansabank has always been able to keep
the cost-income ratio below 50%.

3. Net risk cost below 0.6%
The recent sovereign rating upgrades of all three countries by Moody’s
Investors Service reflect the improving risk environment in our
region. Hansabank shares this view and has made its net risk cost
target more aggressive by lowering it from 0.8% to 0.6% (as an average
over a business cycle).

4. ROE at least 20%
Thanks to high profitability and excellent credit quality, Hansabank
Group continues to have a solid capital base. This has allowed the
Group to formalise its dividend policy, targeting a 30% pay-out ratio.
Nevertheless, the Group will remain strongly capitalised, which has a
negative effect on our return on equity. To take into account the
Group’s high capitalisation, the Board has decided to lower the mid-
term ROE target from 25% to 20%.

Our strong market position in each of the three Baltic countries
affords us confidence for the future. We continue to expand
organically but are also open to attractive acquisition opportunities.
We remain a growth-seeking organisation, backed by high level of
expertise and strong capital base.


Mart Tõevere
Head of investor relations
+372 6131 569

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