Baltika                       NEWS RELEASE                      09/23/2003



MONTON’S FIRST ANNIVERSARY



In September 2002  Baltika Group launched new international

fashion brand Monton  in five countries: Estonia, Latvia,

Lithuania, Poland and Ukraine, holding everywhere similar and

parallel campaigns.



During the last 12 months about 3,2 mil customers visited Monton

stores and every 100th of them joined Monton’s customer program

Monton World. In total the turnover for Monton’s products sold in

Baltika Groups stores was 18.3 mil EUR (287 mil EEK), and the

best performing market was Lithuania, followed by Estonia and

Poland. The highest number of Monton World members was also in

Lithuania, followed by Estonia and Poland.





Ülle Järv

Management  Board member

+372 6302 731