Saku Õlletehas                NEWS RELEASE                      04/07/2004



SAKU TRIPLICATED CIDER SALES



Saku Brewery`s cider line Kiss sales increased three times

(223%) in the period of last three months compared to the

previous year same period, regarding to the launch of can and

PET products. Total cider market grew 73% compared to the

last year same period.



Total market share of Kiss cider line reaches to 34% in

Estonian cider market. The goal for 2004 is to get 35% from

domestic cider market.



In  the beginning of 2003 Saku Brewery Ltd invested 23 m  EEK

in  PET  product  filling  equipment  to  expand  in  plastic

packaged beverage market.



Saku Brewery has expanded on beverage market in PET products.

The  company entered last year into kvas and lemonade  market

and launched beer, ciders and gin long drink in PET. Sales of

Saku  Brewery`s  Kiss  line improved by  an  outstanding  80%

thanks to new canned products in the perevious year. The line

attained  25% of the accumulated market volume,  5,6%  up  on

2002.



According  to the statistics of Estonian Brewery Association,

Saku  Brewery  is the market leader in Estonian beer  market,

accumulated market share in 2003 was 43%.





Kristina Seimann

Communication Manager

+372 6508 303