Eesti Telekom                 NEWS RELEASE                06/09/2003 11:00



NAME CHANGE OF A SUBSIDIARY



AS Eesti Telefon, a fully owned subsidiary of AS Eesti 

Telekom will be renamed and become Elion in August this 

year. The new brand name is to incorporate also the retail 

outlets of its subsidiary AS Telefonipood (Hallo). 



According to the management team of Eesti Telefon the 

company has decided to change its name because Eesti 

Telefon has ceased to be a mere telephone services 

provider as the Internet, data communication and 

information technology have become its fastest growing 

business areas. Eesti Telefon has also successfully 

discarded its monopoly status and stabilised its market 

shares in the face of competition.



Under the new name the company has set itself the goal 

of becoming the best telecommunications and IT services 

provider in Estonia. It has devised a set of measures to 

reach the goal, which would improve service quality and 

the product portfolio in order to better meet the needs 

of customers.  



The company will launch its new logo and corporate visual 

identity in the second half of August. All the existing 

brands of Eesti Telefon (Atlas, et, Hot), except its 

Internet search engine NETI, will cease to exist. 

Gradually the new look will replace the old one 

everywhere.





Kadri Lensment

Assistant manager

+372 6311 212