BALTIKA

ANNOUNCEMENT



BALTIKA GROUP NEW STRATEGY FOR YEARS 2000-2001



Baltika Grupp has worked out the new development strategy, which aim 

is to become the provider of the best solutions (product with 

logistical services) to an end consumer (retail client, wholesalers, 

production services client). The main aims of the new strategy for 

the coming years:

- to increase the area of Baltika Group retail sales premises by 3 times;

- to increase retail sales;

- to relatively reduce the funds under inventories;

- to double the profit.



This year Baltika made an entrance to international retail markets. 

In 9 months the company opened altogether 12 new stores: 3 Baltika's 

own stores (2 in Poland, 1 in Sweden), 4 "shop-in-shop" type shops in 

Poland and 5 franchises (2 in Latvia, 3 in Russia).



With regard to changes in AS Baltika management and marketing 

strategies the company also decided to change its logotype. The new 

logotype reflects the changes in the company, and is in better tune 

with its marketing targets. 

Baltika Grupp will retain the Baltman trademark as its retail sales 

logo, and will continue the development of its already existing and 

also new trademarks. 

Baltika's best-selling collections in year 2000 were CHR, Respect, 

MasCara, Baltman, Evermen, PlusB and Herold.





Meelis Milder

Management Board chairman

+372 6302 731