Saku Õlletehas                NEWS RELEASE                      02/27/2004



SAKU BREWERY IS CANNING CARLSBERG BEER



Saku  Brewery Ltd is the first Estonian brewery to  start

with canning of the well-known international beer brand 

Carlsberg for the Baltic market.



Inclusion  of  an  international  beer  brand   in   Saku

Brewery’s   production  process  requires   linking   the

Estonian  factory  into Carlsberg’s  stringent  worldwide

quality control system.

An  audit performed by Carlsberg Breweries indicated that

the production processes and technologies of Saku Brewery

are  ready  for canning the international beer brand  for

the Baltic market.



The  purpose of the 0.5-litre beer products that will  be

canned  in  Estonia is to increase Carlsberg’s  sales  in

Estonia  to  1.2m litres per year, to seize  25%  of  the

local  premium beers market, and to export an  additional

350,000 litres to the Latvian and Lithuanian markets.

                            

In  spring 2002, the company began distributing Carlsberg

beer  in  a standard 0.5-litre returnable bottle that  is

preferred by the Estonian beer consumer.



According to the Estonian Breweries Association,  with  a

43% market share Saku Brewery is the undisputed leader of

the Estonian beer market.





Kristina Seimann

Communication Manager

6 508 303