As  part  of  a comprehensive brand strategy project, OM HEX AB - owner

and  operator of Northern Europe's largest securities marketplace and a

leading  provider of transaction technology, processing and outsourcing

solutions  -  has  changed  name  to OMX AB, following a decision by an

Extraordinary General Meeting of shareholders held today in Stockholm.



An  important  result  of  the  company's  brand  platform  work  is  a

simplified  brand  structure, with all operations now affiliated to one

master  brand,  OMX.  The  simplified  brand  structure aims to make it

easier  for  the market at large to understand OMX's complex operations

and the value and benefits the company brings the industry.



OMX's business is organized into two divisions: 

  * OMX  Exchanges  operates  the Nordic and Baltic stock markets - the

    Stockholm  Stock  Exchange,  Helsinki Stock Exchange, Tallinn Stock

    Exchange, Riga Stock Exchange and Vilnius Stock Exchange as well as

    the  Central Securities Depositories (CSDs) in Finland, Estonia and

    Latvia.  All  these  exchanges  and CSDs will retain their business

    names, but will not be marketed as separate brands.

  * OMX  Technology works globally, in partnership with other financial

    institutions  - such as banks, brokerage firms, exchanges, clearing

    organizations  and  CSDs. To these customers, OMX Technology offers

    transaction technology, processing and outsourcing solutions.



"In  developing  the  new  OMX  brand  platform our work has been about

defining  and clarifying the unique and relevant value that we bring to

our  customers  and  markets  and delivering our brand promise of 'more

efficient  securities  transactions'  powerfully and effectively," said

Magnus Böcker, President and CEO of OMX.



Effective    tomorrow,   OMX's   website   address   has   changed   to

<a href='http://www.omxgroup.com' target='_blank'>http://www.omxgroup.com</a>   and   OMX   e-mail   addresses   have   changed   to

firstname.lastname@omxgroup.com.

For more information and comments, please contact:

Bo    Svefors,    OMX    Senior    Vice    President,    Marketing    &

Communications          +46 8 405 6118

Anna   Rasin,   OMX   Vice   President   Marketing   &   Communications

        +46 8 405 6612