Pēd. atjaunots: 28.11.2024 08:16 (GMT+2)
JSC "Latvijas balzams" reviewed its production capacities in 2001 and
arrived at a conclusion that the existing capacities are sufficient to
retain the output of alcoholic beverages at present level, however, any
increase in volumes would be limited.
In 2002 the Company is planning to make investment towards increasing
its output capacities. Introduction of new technologies would allow the
Company to increase its competitive ability in the existing market
segment, as well as to have export orders.
To increase the capacity utilisation rate and to expand its business,
JSC "Latvijas balzams" is planning to take orders and produce also
non-proprietary brands both for domestic and export markets.
In 2001 "Sojuzplodimport" became the major shareholder in the Company.
The new owner is a holder of a number of popular trademarks. However,
at this point it is still premature to speak about any specific large
contracts. Presently, discussions are in progress in Russia as to
property issues to a number of trademarks, presently held by
"Sojuzplodimport". JSC "Latvijas balzams" is the owner of trademarks
"Stolichnaya" and "Moskovskaya" at local market. In 2001 the Company
devoted a serious effort to settle the intellectual property issues.
Investment plan, together with the business plan for 2002, has to be
approved by general meeting of shareholders in April.