Last update: 22.11.2024 12:42 (GMT+2)

Uncertainty in Russia make impact on "AVE LAT Grupa" export activity.

03.09.1998, , RIG

Present financial and political turmoil in Russia make impact on "AVE
LAT Grupa" export activity, especially on fish processing plants, trade
volume of those to Russia is essential. Taking into account that no one
agreement has been stopped, uncertainty on financial settlement make
both partners cautious. According to statistics, fish processing plants
of group "AVE LAT Grupa", - a/s "Kaija" and a/s "Salacgrīva`95" have
made accumulation of production for Ls 2 mln., that is approximately
four week sales. Accumulated production is canned fish. At the end of
1997 accumulation of production were Ls 2.1 mln. At present situation
has been made decision to continue production at a/s "Salacgrīva `95",
but decrease production at a/s "Kaija" cannery division . Marketing
strategy for 1998 was concentrated on culinary production and in this
field some draft was made in Baltic region market. A/s "Kaija" culinary
production sell in Latvia and Lithuania. According to "AVE LAT Grupa"
market researches, a/s "Kaija" market share in Latvia is approximately
20%.

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